Creative
Roti Gembong Gembul’s phenomenal triumph in the TikTok market.
Challenges
- Elevating Roti Gembong’s brand awareness to stand out from competitors and become a top-of-mind choice in society.
- Forming a better TikTok Roti Gembong Gembul algorithm by activating personas that relate to the audience.
- Increasing the product awareness of Roti Gembong Gembul through soft-selling.
Solution
- Activation of the ‘Mas Gembul’ persona on TikTok content.
- Consistent visual and material activation.
- Launch product information campaigns with engaging Food Experiment content.
- Capitalize on trending topics with the character Mas Gembul.
- Create relatable content tailored to the Millennial and Gen Z audience.
- Promote content featuring the popular character Mas Gembul to drive engagement.
Outcome
- Successfully made it to For You Page (FYP).
- Achieved a reach of over 34,000 audience in just one month.
- Garnered more than 60,000 video views within a month.
- Boosted profile views by over 1,500 in the same period.
- Gained an impressive 186 new followers in one month.
- Sparked 146 comments in a single month, enhancing engagement and interaction.
Related Article
Digital Advertising
Offline-Focused, Digitally-Activated: How Click & Collect Delivered 30% of Monthly Web Revenue
Unlock growth by activating untapped eCommerce features like Click & Collect, boosting sales, ROAS, and cross-team alignment for sustainable fashion retail success
Read More
Digital Advertising
Consistently crushed expectations with an average ROAS of 10x per month, soaring past our 8x target.
Discover how our actionable strategies works brilliantly, delivering impressive average ROAS for Logitech.
Read More
Digital Advertising
Generated a monthly three-fold increase in the quantity and quality of leads.
Axa Insurance Indonesia achieved a remarkable threefold increase in both the quality and quantity of leads by leveraging the BDD digital advertising strategy.
Read More